6/4/2023 0 Comments Link billboards![]() The Strip is commonly advertisers' first choice to locate their billboards, but when Alexander tells them the price, he often has to readjust their expectations. As we walk down the Strip, Alexander notes that the advertisers there are mainly tech, entertainment and fashion brands.Ī full-size billboard on the Sunset Strip costs $35,000 to $100,000 and beyond per month, he says. There are no billboards in nearby Beverly Hills where many of the stars live, but West Hollywood takes pride in its billboards. The Picture Show A Brief History Of L.A.'s Billboard Art The nightlife and the proximity to the homes of the stars help make the Strip the most expensive area for billboards outside of New York's Times Square, says Brian Alexander with Billboard Connection, a billboard advertising agency. Places like the Whiskey a Go Go, the Rainbow Bar and Grill, and the Viper Room are part of what give the Strip its allure. Look no further than the Sunset Strip, a mile of Sunset Boulevard between LA and Beverly Hills in the city of West Hollywood.įamous for decades for its nightlife, it's one of Los Angeles' most popular attractions. Hollywood and tech companies love the old-fashioned billboard. In one sign of how hot billboards are, Netflix, the television and tech giant, reportedly is offering to buy a billboard company for $300 million. And last year was not much better, according to an industry report.īut there is one traditional advertising form that is showing signs of life: billboards and other parts of the segment known as out-of-home advertising. ![]() ![]() Companies just aren't spending as much on newspaper, radio and television ads. ![]() Traditional advertising has been falling for years. ![]() Ads for tech companies like Apple and Netflix dominate billboards on Sunset Boulevard in Los Angeles. ![]()
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